Thursday, June 7, 2007

Getting inside the web consumer's head

An interesting article about consumer behavior online. Points of interest include; the growing impact of the social networking sites to online retail traffic; full product information online has tremendous value for the consumer and decision to buy, both online and in-store; the web functions as a source of consumer education and point of entry to bricks and mortar; oh, and Google still accounts for the most retail traffic.

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