Monday, April 28, 2008

It’s the Little Things


I ran into the VP of Marketing for Trauth Dairy this week and we were discussing some recent changes I had made to their website. In the conversation a previous edit came up with some positive results.

A few months ago, Trauth Dairy committed to producing milk free of Artificial Growth Hormones (rBGH) and wanted it published front and center on their website. This has become a growing concern with consumers and Trauth was fielding an increasingly large volume of calls concerning their position. 

Southbank Interactive placed a small banner on the home page along with a link for more information.

The results... Trauth now receives 85% fewer calls on the topic, allowing them to focus on what they do best, making great dairy products.