Down Syndrome Assn. Launches New Website

As interactive agency of record for the Down Syndrome Association of Greater Cincinnati (DSAGC), Southbank Interactive was called upon to roll out the new brand identity designed by Holland Communications on the website. This created an opportunity to revaluate the website organization and approach.
At the beginning of 2008, work began in identifying needs and goals from both the organization and its constituents. Immediately it was evident that the DSAGC was involved in far more programs and services than most audiences were aware. An inventory of offerings was created along with audiences subdivided by age range or role. Logical buckets of offerings were created that lead to broader organizational considerations. A paradigm shift from an organization information website to a constituent resource and support website became a fundamental goal.
The website design uses brand colors and rounded corners for a softer more approachable feel. Image and graphic treatments were designed to be unique but easily maintained. A custom content management system provides a process for staff and volunteers to enter programs on the website. Relevant information is then presented to the user based on selections such as family with a preschool aged child with Down syndrome.
The website also includes a fully functioning Resource Library, link management tools, email management, custom e-commerce, and the Friendship Network. The Friendship Network is a social website for adults with Down syndrome and was recently recognized by the National Down Syndrome Congress as best new development.
The website launched August 14th, 2008

Dunkin Ham

Sorry to stay on the same brand again, but I just saw this clever little ad online from Dunkin. When you roll over it, it changes from an iced coffee to a stack of cubed ham, I mean caramel squares. The concept is good, reminding me of the old tilt pens that reveal something when you flip them. The execution, however, is limited by the image quality after compression. Looks like I'm going to be making a pot of pintos and ham to me.

Yummy!

The Epitome of Laziness

I ran across this incredible product in a Father's Day ad online. Amazing! You don't even have to spin the wheel with your thumb. If you run out of batteries from so many nut size changes, you can still do it manually. They've thought of everything. And look, they've even branded it.